How Génépi Editions is changing the word
Génépi Editions, a modern publishing house, focuses on life transitions with guides like their bestseller Rålbøl. Recently, they launched a new guide for foreign students navigating French bureaucracy. By using Gleef for A/B testing, they improved their website’s messaging and conversion rate by 1.32x.
Building the right tech stack is key
Nisi enim consequat varius cras aliquam dignissim nam nisi volutpat duis enim sed. Malesuada pulvinar velit vitae libero urna ultricies et dolor vitae varius magna lectus pretium risus eget fermentum eu volutpat varius felis at magna consequat a velit laoreet pharetra fermentum viverra cursus lobortis ac vitae dictumst aliquam eros pretium pharetra vel quam feugiat litum quis etiam sodales turpis.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potent
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia
How to choose the right tech stack for your company?
Porta nibh aliquam amet enim ante bibendum ac praesent iaculis hendrerit nisl amet nisl mauris est placerat suscipit mattis ut et vitae convallis congue semper donec eleifend in tincidunt sed faucibus tempus lectus accumsan blandit duis erat arcu gravida ut id lectus egestas nisl orci id blandit ut etiam pharetra feugiat sit congue dolor nunc ultrices sed eu sed sit egestas a eget lectus potenti commodo quam et varius est eleifend nisl at id nulla sapien quam morbi orci tincidunt dolor.
What to consider when choosing the right tech stack?
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
“Vestibulum eget eleifend duis at auctor blandit potenti id vel morbi arcu faucibus porta aliquet dignissim odio sit amet auctor risus tortor praesent aliquam.”
What are the most relevant factors to consider?
Lorem cras malesuada aliquet egestas enim nulla ornare in a mauris id cras eget iaculis sollicitudin. Aliquet amet vitae in luctus porttitor eget. parturient porttitor nulla in quis elit commodo posuere nibh. Aliquam sit in ut elementum potenti eleifend augue faucibus donec eu donec neque natoque id integer cursus lectus non luctus non a purus tellus venenatis rutrum vitae cursus orci egestas orci nam a tellus mollis.
What tech stack do we use at Simpletech?
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu potenti eleifend augue faucibus bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
In the publishing world, there are the old houses and the new ones. Les Editions du Genepi belong to the latter, aiming to revolutionize the ordinary by supporting life transitions. Known for their numerous guides, including the bestseller Rålbøl, they have just released their latest book, aimed at foreign students. The ultimate guide for a smooth arrival in France, navigating the complexities of our administration.
Selling to both individuals and professionals, their website is a complex showcase, blending numerous personas as well as distinct products. Nevertheless, they have established themselves as market leaders, humorously reinventing the most complex tasks and the funny or burdensome moments of life transitions: entering middle school, moving to high school, starting university life…
Rethinking the wording of their customer journey
Since Génépi Editions addresses a broad range of consumers, it is important to ensure their website provides a personalized and adequate experience for each persona.
Their products, being relatively specific and new to the market, often result in visitors returning to the site multiple times before making a purchase. The same applies to the professionals they approach. There is a real need for clarity to transition from mere visitor to buyer.
This is precisely where experimentation becomes crucial, in order to find the right message with the highest possible impact on different segments. Joseph explains:
We’re trying to find the words that truly reflect our brand while maximizing conversions.
This is why they partnered with Gleef, to easily experiment with their Calls-to-Action as well as headlines, or keywords like ‘pro offer,’ to determine the most impactful phrasing.
The Roll-Out of Gleef Across the Company
For Génépi Editions, it was clear that a solution allowing them to easily test their wording was necessary. Much more effective than their manual word changes via their Webflow editor, which offered no clear or precise conversion tracking.
This not only allowed them to increase their conversion rates (by an average of 1.32x) but also helped them define their brand image and communicate the message they want to deliver to their customers and readers.
The culture of experimentation is not new to them, as they have always conducted numerous tests and experiments before launching each product. So, it was a logical next step to carry out tests on their website as well.
Jehan O
COO & CoFounder
.png)
