How Génépi Editions is changing the word
Génépi Editions, a modern publishing house, focuses on life transitions with guides like their bestseller Rålbøl. Recently, they launched a new guide for foreign students navigating French bureaucracy. By using Gleef for A/B testing, they improved their website’s messaging and conversion rate by 1.32x.
Building the right tech stack is key
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How to choose the right tech stack for your company?
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What to consider when choosing the right tech stack?
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What are the most relevant factors to consider?
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What tech stack do we use at Simpletech?
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In the publishing world, there are the old houses and the new ones. Les Editions du Genepi belong to the latter, aiming to revolutionize the ordinary by supporting life transitions. Known for their numerous guides, including the bestseller Rålbøl, they have just released their latest book, aimed at foreign students. The ultimate guide for a smooth arrival in France, navigating the complexities of our administration.
Selling to both individuals and professionals, their website is a complex showcase, blending numerous personas as well as distinct products. Nevertheless, they have established themselves as market leaders, humorously reinventing the most complex tasks and the funny or burdensome moments of life transitions: entering middle school, moving to high school, starting university life…
Rethinking the wording of their customer journey
Since Génépi Editions addresses a broad range of consumers, it is important to ensure their website provides a personalized and adequate experience for each persona.
Their products, being relatively specific and new to the market, often result in visitors returning to the site multiple times before making a purchase. The same applies to the professionals they approach. There is a real need for clarity to transition from mere visitor to buyer.
This is precisely where experimentation becomes crucial, in order to find the right message with the highest possible impact on different segments. Joseph explains:
We’re trying to find the words that truly reflect our brand while maximizing conversions.
This is why they partnered with Gleef, to easily experiment with their Calls-to-Action as well as headlines, or keywords like ‘pro offer,’ to determine the most impactful phrasing.
The Roll-Out of Gleef Across the Company
For Génépi Editions, it was clear that a solution allowing them to easily test their wording was necessary. Much more effective than their manual word changes via their Webflow editor, which offered no clear or precise conversion tracking.
This not only allowed them to increase their conversion rates (by an average of 1.32x) but also helped them define their brand image and communicate the message they want to deliver to their customers and readers.
The culture of experimentation is not new to them, as they have always conducted numerous tests and experiments before launching each product. So, it was a logical next step to carry out tests on their website as well.
Jehan O
COO & CoFounder
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