Localization
January 17, 2025

Revolutionizing Localization Keys Management

The Future of Localization Keys: When AI Meets Design Reality

Let's talk about the elephant in the design room: localization keys. If you've ever found yourself staring at strings like "Frame15034.Frame182.forgot-password" wondering how we're still doing this in 2025, you're not alone. Despite the tech industry's rapid advancement, the way we manage localization keys has remained surprisingly... prehistoric.

The Real Cost of "Just Name Your Frames"

Let's talk about how every current Figma plugin handles localization keys. Most rely on frame names to generate keys, resulting in monstrosities like 'Frame15034.Frame182.forgot-password.' While some tools suggest naming your frames properly to improve these keys, let's be real – that's like suggesting we fix a broken pipe with duct tape. It might work temporarily, but it's far from an actual solution.

The reality is that these "solutions" create more problems than they solve:

First, there's the time sink. Designers spend hours meticulously naming frames instead of, you know, designing. Then there's the maintenance nightmare – duplicate a frame to show a different state, and suddenly your carefully crafted naming convention crumbles like a house of cards.

Through thousands of conversations with design teams, the frustration is palpable. They're not spending time debating naming conventions or meticulously labeling frames – they're looking for a solution that actually works within their design workflow. The current approach of frame-based key generation isn't just inefficient; it's a fundamental misunderstanding of how modern design teams operate.

Enter AI-Powered Key Management

What if instead of forcing humans to think like machines, we let machines think like humans? That's where Gleef comes in. We've reimagined key management from the ground up, leveraging AI to understand context and intent rather than just blindly generating keys based on frame hierarchies.

Our approach brings three game-changing innovations to the table:

  1. Context-Aware Key Generation: Instead of spitting out frame-based gibberish, our AI actually understands what text elements mean and how they're used. A login button is recognized as a login button, whether it's in Frame15034 or Frame99999.
  2. Intelligent Duplicate Prevention: Gone are the days of hunting through twenty variations of "submit." Our system understands that "log in," "login," and "sign in" probably serve the same purpose and handles them accordingly.
  3. Visual Management in Figma: We've transformed key management from an abstract concept into a visual, tangible experience right where your designs live. No more context switching between tools – everything you need is right there in Figma.

The Universal Translator

Here's the kicker: Gleef isn't trying to replace your existing localization workflow. Think of us as the universal translator for your design-to-localization pipeline. Need JSON? You got it. Prefer CSV? No problem. Want XML? We've got you covered.

This means you can keep using your preferred localization system or software while leveraging our intelligent key management. It's not about choosing one or the other – it's about adding AI-powered intelligence to your existing process.

Ready to experience truly intelligent key management? Join our beta waitlist.

Looking Ahead

While we're starting with key management, our vision extends further. Imagine AI-powered translation management that understands your brand voice, design context, and user interactions. But we believe in solving one fundamental problem at a time, and doing it exceptionally well.

The Bottom Line

If you're tired of wrestling with localization keys that look like they were generated by a cat walking across a keyboard, it's time for a change. The future of localization management is here, and it speaks your language.

Wanna see how we differentiate from our competitors? Read these articles:

Gleef vs Lokalise

Gleef vs Localizely

Gleef vs Phrase

Jehan O

Jehan O

COO & CoFounder